Revenues for high-brightness LEDs grew by a remarkable 108% to $11.2 billion in 2010, according to a new market report by the leading firm following the LED market, Strategies Unlimited. The growth was propelled by applications in TV backlight units, but expanding supply and a slowdown in overall TV demand in 2011 led to a drastic drop in LED prices, leading to a revised estimate of $12.3 billion in LED revenues for 2011. Revenue is expected to peak in 2014 at $16.2B and then fall to $15.3 B in 2015. The dip in revenues will be temporary, as lighting will take over as the engine for growth after 2015.


Other highlights from Strategies Unlimited’s new report, High-Brightness LED Market Review and Forecast— 2011, include:

• LED prices have plummeted 20-40%, except for some specialized applications, such as
headlamps. Weaker players or new entrants without much experience—like many from
China who entered in during 2010—will retreat from the market. As LEDs become more
like commodities, only strong players with deep pockets will survive the fluctuations,
much like DRAM suppliers.

• Revenues of LEDs for lighting will see compound growth of 33% over the period. With
LEDs being approximately 30% of the bill of materials, the recent drop in the prices may
accelerate LED adoption. For example, a high quality, large volume 1W cool white
packaged LED with delivery in September 2011 was quoted around $0.65.

• The worldwide sign industry experienced explosive growth to $3.4B in 2010. The
domestic Chinese market grew 54% to $1.9B and is expected to continue growing at
14% compounded annually through 2015. LED revenues for signs were $1.1B in 2010,
growing to about $1.6B in 2015. About 83% of worldwide signs were manufactured in
China, with that trend continuing toward Chinese manufacturing.

• The mobile appliance segment is the only one with negative growth through the period.
Smartphone units will grow at 30% and tablet computers at 57%, compounded annually.
However, most mobile appliances, such as feature phones and notebooks, have reached
saturation, and falling prices will erode LED revenues by ‐4.1%, compounded annually.

• LED revenue from the automotive segment reached $1.1B in 2010, propelled by strong
growth in the China market. Expected growth for 2011 has been revised to 5%, due to
cooling of the Chinese market and the effect of the Japanese tsunami on LED supply.
Increased use of LEDs in daytime running lights and headlamps will fuel revenue growth
for LEDs in exterior automotive lighting at 10%, compounded annually. Falling prices
and saturation of LEDs in instrument panels—reaching 90% in 2015—will erode LED
revenue for that segment by 2% over the period.