Strategically Blogging

Highlights of DOE Solid State Lighting R&D Conference

Shonika Vijay 02/09/2015

Recently, we had the DOE R&D conference in San Francisco. As always, it was a great event as the key industry players and decision makers came under one roof. I wanted to share some of my highlights and experiences from the event. Before that, one of the treats for me was looking at the new Bay Bridge from the shores of Treasure Island. Though I am a Bay Area resident, I regret that I hadn’t done this before—I usually just drive through it. The Bay Bridge looked magnificent, as it wore jewels of LED lights. The directionality of the lights was brilliant and it limited light spillage into the bay. So thank you, DOE, for allowing me this experience.

What does LG Chem's "5 lm/$" really mean for lighting?

Stephanie Pruitt 02/05/2015

LG Chem came out this week claiming to have the world’s highest OLED lumen-price ratio at 5 lm/$, but what does this really mean, and how does it compare to traditional and LED lighting?

To really see how this ground breaking development in OLED lighting compares, I have listed below the average selling prices (ASPs) for the general lighting luminaire form factors that Strategies Unlimited believes OLEDs can potentially penetrate: downlights, troffers, and suspended pendants (we do not believe OLEDs will play in track lighting, high bay, or street lighting due to current lumen output, efficacy, and price).

LED COB is Coming

Martin Shih 01/26/2015

We have now released our latest market research report, The World Market for COB LEDs in General Lightingwhich covers the market for LED COBs and Multichip Array COBs. We forecast the overall market for these COBs will grow significantly to $4.35 billion in 2020 from $1.54 billion in 2014. In addition, the report indicates that the market will grow by 40% YoY in 2015. The long term growth is mainly due to the increased penetration of COB luminaires and lamps into some specific lighting applications, such as downlights and spotlights. With better light distribution and design flexibility, we expect a significant growth for COB, especially in directional lighting applications.

Revolution vs. Evolution

Philip Smallwood 01/22/2015

At the 2014 Strategies in Light Europe conference, there was one recurring theme that I thought was very interesting: evolution vs. revolution. I think it is very important for people in the lighting industry to understand that LEDs in themselves are not a revolutionary (disruptive) technology that is changing the industry, but rather a natural evolutionary progression of light emitting materials/methods to create usable light. As presented by Dr. Thomas Knoop, the Managing Director of INTEGRATED, a technology is disruptive in an industry when it attacks the market by offering a different value driver (usually convenience or price) and not when it just fulfills the need of the average customer. The two charts provided below are visualizations of these ideas. 

Lighting Industry: 2014 in Review and What to Expect Next

Shonika Vijay 01/19/2015

As the year 2014 recently ended, I thought now would be a good time to review what the lighting industry has gone through along with what lighting trends we anticipate in the near future. 2014 was an amazing year for LED lighting. Here a few recent key things that LED lighting experienced in 2014:

LED replacement lamps: new regulations and 100+% growth

By Tom Hausken
Most people are not aware that new energy regulations in Europe and the U.S. will progressively ban incandescent lamps from the market, creating a huge market opportunity for LED replacement lamps just as they improve in performance and price. Our new market report anticipates growth rates in this product of over 100% per year for the next several years, thanks to the new regulations, continuing declines in prices, and the unique features that only LEDs provide. That’s great news for LED makers, who see the lighting market as the ultimate application for LEDs.

It’s not quite so simple as that, however. For one thing, LED replacement lamps are too expensive today for widespread use, so they are relegated today to special applications, such as hard-to-reach places. Manufacturers have yet to realize economies of scale. In the meantime, compact fluorescent lamps (CFLs) are more prominent. Also, customers have to be educated to think in terms of cost of ownership, rather than the initial price. Even the government regulations aren’t set in stone, given the big change that it entails.


What's so great about LEDs? LED lamps are directional and can be adapted to fit different lamp profiles not possible with other light sources. They come in all possible shades of white, last for a long time, can be dimmed and controlled easily. And unlike CFLs, LED lamps contain no mercury.


The LED is in many ways the ideal lighting technology, but actually developing that market is still surprisingly challenging. That's why the new energy regulations will prove so pivotal for the LED business.

Oh, and in case you missed the hint earlier, we do have a new market report on this topic.

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