Ella Shum heads the market research in all application segments of the LED industry at Strategies Unlimited.  She is also conference chair for the Strategies in Light events in the US and China.  Prior to joining Strategies Unlimited, Shum was General Partner at YEBY Associates, a consulting firm specialized in the LED industry.  At YEBY, she was part of the initial phosphor sales team for Intematix and an early advisor to China’s SSL program.  Shum was Managing Director of the R&D Lab at Emcore where she managed the development of TurboDisc reactors and epi research including LED technology.  She was a marketing and sales executive for many years and she served as Vice President and Chief of Staff at BroadVision Inc. Shum received her MBA from The Wharton School, University of Pennsylvania and her B.Sc. in Computing Science from Imperial College, London.

Vrinda Bhandarkar
Senior Analyst, LED practice
M.A. Economics (University of Bombay)
M.A. Sociology (Colorado State University)

Vrinda Bhandarkar joined Strategies Unlimited in 2006 to track the emerging LED lighting markets. Since then, she has written authoritative industry reports on HB LEDs in Lighting, LED Lighting Luminaires/Fixtures and LED Replacement Lamps, LED Outdoor Area and Street Lighting, and LED Driver ICs.

In addition to writing reports, Vrinda is a valued participant in custom research projects for major players in the LED lighting industry. She is a respected authority in the LED Industry and has presented the results of her research in the LED industry at many events, including the DOE Solid State Lighting Workshops on Market Transformation and Manufacturing; conferences organized by SEMI, Semicon West, SID and EETimes; LEDs Magazine Webcast on “Opportunities and Challenges for LED Lighting Fixture Market in 2009”; and the U.s. National Research Council. She has authored several articles that have appeared in LED industry magazines.

Vrinda has chaired the Lighting Track of Strategies in Light, a leading conference in the LED Industry — and has delivered the keynote address for that track — since 2009.
Before joining Strategies Unlimited, she worked at Frost & Sullivan for 10 years doing market research and custom client studies covering test and measurement instrumentation, lighting and building controls, air pollution monitoring and control, water and wastewater monitoring and other environmental subjects, including regulatory market impact and pricing issues.

Allen Nogee
Senior Analyst, Laser practice
MBA from Arizona State University
BET in Electrical Engineering, Rochester Institute of Technology

Allen Nogee is a Senior Analyst at Strategies Unlimited and is responsible tracking hardware trends in the laser and optical industries worldwide. Nogee has more than 20 years of experience in the electronics industry in hardware and software development in addition to semiconductor market analysis. Prior to joining Strategies Unlimited, Nogee was a Research Director and Principal Analyst at In-Stat.  At In-Stat, he was the lead analyst in the wireless area tracking RF semiconductors, and wireless technologies. Prior to In-Stat, Nogee has held design-engineering positions at MCI, GTE, and GE.  Nogee received his MBA from Arizona State University, and holds a BET in Electrical Engineering from Rochester Institute of Technology.

Katya Evstratyeva
Analyst

Education: MBA, Monterey Institute of International Studies, Monterey, California, USA.

Katya Evstratyeva is an Analyst for Strategies Unlimited, monitoring the newest trends and markets for the LED lighting industry in the United States, Europe, and Asia.

Prior to joining Strategies Unlimited Katya held positions in business development and international operations focusing on market assessment, marketing strategy, financial projections, pricing, business planning and operations.

Katya received her MBA from the Monterey Institute of International Studies. She is fluent in English, Russian, and French.