Another Record-Setting Year for Strategies in Light

More than 2,000 Registrants in 2009

Santa Clara, CA -Strategies Unlimited and PennWell drew record attendance at Strategies in Light, their 10th annual business conference and exhibition on high-brightness LEDs, held February 18-20, 2009 at theSanta Clara Convention Center.

This year’s event was the largest to date, attracting more than 2,000 registrants fromNorth America, Latin America, Europe, the Middle East, Asia, Africa, andAustralia – 38 countries in all.In addition, the conference was supported by more than 60 sponsors and exhibitors, ranging from equipment andmaterials suppliers to LED and lighting fixture manufacturers to trade publications and industry associations.

Robert Steele,Strategies in Light Conference Chair, noted that “in spite of the gloomy overall economic environment, the record conference turnout, along with the enthusiasm displayed by both exhibitors andattendees, indicates that the interest in LED technology and markets remains undiminished. This isconsistent with our view that the long-term fundamentals for the LED industry remain strong.”

For its 10th anniversary,Strategies in Lightexpanded the scope of the conference byadding a separate lighting track to meet the information needs of lighting designers, specifiers and architects. Thisstanding-room-onlytrack focusedonthe many issues associated with the use of LEDs in lighting that are of concernto the lighting community.Through real-world examples and frank discussions of the do’s and don’ts of LED lighting, attendees gained a better understanding of the realities of LED lighting, now and in the future.

Included in the lighting track was an LED suppliers’ panel that addressed the audience’s questions andconcerns regarding the evolving role of LEDs in lighting.

In conjunction with the lighting track, the conference offered two new tutorials on LEDs, includingLED Fundamentals for Lighting Designers and ArchitectsandSpecifying LED Lighting Fixtures:What Lighting Designers and Specifiers Need to Know.These tutorials were in addition to pre-conferenceworkshops onstandardsfor solid-state lighting, intellectual property, LED test and measurement, and selecting drivers for LEDs.

Shannon E. Alo-Mendosa, Group Publisher ofLEDs Magazine and Strategies in Light Events accredited the event’s success due to the quality of the content leadership as well as the dynamic exhibitor, sponsorand attendee participation.“We expect this positive momentum to continue and look forward to the next SIL HB LED event inJapan in September 2009 as well as next year’s 2010 event when we return toSanta Clara.”

Strategies in Light 2009provided insight into the rapidly developing markets for LED lighting, backlightsfor LCD displays, and automotive headlamps, as well as other major trends in applications, industry structure,government policies, markets, products, and technologies that will affect the industry’s future.

Featuredspeakers for the conference’s HB LED market track included: Michael Cavallo, Domain Director, Lightingfor theClinton Climate Initiative; Frank Bistervels, Senior Director, IP Licensing, Philips Intellectual Property and Standards; and Dan Coyne, Managing Director, Investment Banking, Canaccord Adams.In addition,Robert Steele, Conference Chair and Director of Optoelectronics Programs, Strategies Unlimited, providedhis annual update on the market for HB LEDs, along with a five-year forecast.

Other companies and organizations contributing to the HB LED market track included Sandia NationalLaboratories, theCalifornia Energy Commission, Philips Lumileds Lighting, Bridgelux,Pacific Northwest National Laboratory, Osram Opto Semiconductors, Finelite, Cree, CAO Group, LEDON Lighting,Nichia, ChinaSolid-State LightingAlliance, Republic ITS, Insight Media, Exclara, RPC Photonics, Instrument Systems, and Obducat Technologies.

Featured speakers for the lighting track included James Benya, Principal, Benya Lighting Design andMichael Siminovitch, Director,California Lighting TechnologyCenter.Vindra Bhandarkar, Senior Market Research Analyst at Strategies Unlimited summarized the results of the company’s latest market researchon LED lighting fixtures.Other participating companies and organizations included ArchitecturalSSLMagazine, Derry Berrigan Lighting Design, Illuminart ilq, CRS Electronics, Naomi Miller Lighting Design, io Lighting, and Lutron Electronics.The LED suppliers’ panel included representatives fromLumileds, Cree, Nichia and Osram.

Next yearStrategies in Light will be held February 10-12, 2010 in Santa Clara. For further information on Strategies in Light, please contact Luba Hrynyk at lubah@pennwell.com, or visit us online at: www.strategiesinlight.com.

For more information on Strategies Unlimited market research and strategicconsulting services for the photonics industry, please contact Tim Carli at 650-941-3438, ext. 23 or email attcarli@strategies-u.com.

Founded in 1979,Strategies Unlimited specializes in market research reports, custom studies targeted for the optoelectronic, optical communications, compound semiconductor material, and RF/microwave componentsindustries. A wholly-owned subsidiary of PennWell Corporation, a business-to-business media and information company serving global strategic industries, Strategies Unlimited is located inMountain View, California. www.strategies-u.com

LEDs Magazinecovers all the key applications of LEDs, including architectural and entertainment lighting, displays, signals, automotive applications and general illumination. The magazine also covers the technology of building LED-based systems, including optics, thermal management, drivers, test & measurement, and more.LEDs Magazine comprises technical articles, case studies, analysis, project and business news, background articles and new product information. www.ledsmagazine.com

PennWell Corporationis a diversified business-to-business media and information company that provides quality content and integrated marketing solutions for the following global industries: Oil and gas, electric power, water, electronics, semiconductor, contamination control, optoelectronics, fiber optics, computer graphics, enterprise storage, information technology, fire, emergency services and dental. Founded in 1910, PennWell publishes 75 print and online magazines and newsletters, conducts 60 conferences and exhibitions on six continents, and has an extensive offering of books, maps, directories, web sites, research and database services. In addition to PennWell’s headquarters inTulsa, Oklahoma, the company has more offices in Nashua, New Hampshire, Houston, Texas, London, England and other locations worldwide www.pennwell.com

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