Lightwave survey reveals brand loyalty hard to find among optical module buyers

A new survey from Lightwave of purchasers of optical transceivers and transponders reveals that only 27.5% of respondents either definitely won’t or probably won’t change suppliers for a given application. Lightwave’s 2010 Transceiver/Transponder Buyer Survey also describes the major criteria buyers use to select suppliers, which suppliers enjoy the most brand recognition, as well as how transceiver/transponder decision makers view the major module vendors.

May 18th, 2011

Nashua, NH—A new survey from Lightwave of purchasers of optical transceivers and transponders reveals that only 27.5% of respondents either definitely won’t or probably won’t change suppliers for a given application. Lightwave’s 2010 Transceiver/Transponder Buyer Survey also describes the major criteria buyers use to select suppliers, which suppliers enjoy the most brand recognition, as well as how transceiver/transponder decision makers view the major module vendors.
 
The survey also reports on the types of optical transceivers and transponders that decision makers plan to buy and which vendors are on their short lists for 2011.
 
“The lack of loyalty certainly isn’t good news for module vendors, who clearly can’t rest easily even after the sale is made,” comments Stephen Hardy, editorial director and associate publisher of Lightwave. “In particular, buyers won’t hesitate to change suppliers if their transceivers and transponders don’t meet performance expectations or if a competitor comes along with a better module.”

Lightwave’s 2010 Transceiver/Transponder Buyer Survey is the only market report to provide a detailed assessment of purchasing plans and buying criteria of technology developers, carriers and end users involved in transceiver/ transponder purchasing decisions.

A free executive summary, table of contents and ordering information is available online at www.lightwaveonline.com/education/research/. A pdf of the full report is available for $2,500. Visit www.lightwaveonline.com/education/research/ or contact Kathleen Skelton at 603-891-9203, kathleens@pennwell.com for more details.

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About LIGHTWAVE
For more than 25 years, Lightwave (www.lightwaveonline.com) has delivered trusted technical, application and business insights to senior-level decision makers for optical communications worldwide. Our magazine, email newsletter, online and event content serves technology vendors, communications carriers and major enterprises with a complete and nuanced picture of the optical communications business environment. Lightwave is a valued information source for information related to FTTX, networking, equipment design, MSO optics, and test and measurement for corporate executives, department heads, project managers, network engineers and others making strategic decisions that are critical to the success of their businesses.

About PennWell Corporation
PennWell Corporation (www.pennwell.com) is a diversified business-to-business media and information company that provides quality content and integrated marketing solutions for the following global industries: Oil and gas, electric power, water, electronics, fiber optics, optoelectronics, information technology, semiconductor, contamination control, fire, emergency services and dental. Founded in 1910, PennWell publishes more than 130 print and online magazines and newsletters and conducts 60 conferences and exhibitions on six continents. In addition to its headquarters in Tulsa, Oklahoma, PennWell has major offices in Nashua, New Hampshire; Houston, Texas; London, England; Mountain View, California; Fairlawn, New Jersey; Moscow, Russia; and Hong Kong, China.

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